Starting out as a freelancer can feel both exciting and overwhelming. You're navigating creative work, managing clients, tracking finances, and fighting off self-doubt — sometimes all at once.

“I thought that freelancing would always feel amazing,” shares illustrator and comic artist Markus Eberhard, who goes by Markilus on Behance. “The truth is that some days are challenging, but I learn something from every experience, and that helps me keep moving forward.” 

To help you feel more prepared (and less alone), we asked three seasoned freelancers to share what they wish they’d known in year one.

I know Collection by Matias Funes

Choose Projects That Align With Your Goals

In the early days, it can feel risky to say no to work. But saying yes to every project can quickly pull you off track, especially when the work doesn’t support your bigger vision.

Illustrator Jasmijn Solange Evans began freelancing after spending two decades in school, and she was eager to get her career started: “I was young and wanted to work on as many fun projects as I could.” At times, this meant she was spreading herself too thin. 

Her advice? Trust that opportunities will continue to come. “I want to tell my younger self not to stress, that I shouldn’t be afraid to decline jobs if they don’t feel like the right fit.” 

A Mediterranean Dream by Jasmijn Solange Evans

Know Your Worth — and Charge Accordingly

Lowballing your rates might help you land quick gigs, but it often comes at a cost. Pricing your work too low can make it harder to raise your rates later and undermines your value in the long run. 

“I learned how important it is to know about finances and your own design processes to be able to charge correctly for a project,” reflects graphic designer Matias Funes. Matias developed a detailed fee schedule based on the estimated time and complexity of each project to guide his pricing. 

Café Pool - Coffee Shop by Matias Funes

While he’s willing to adjust his rates for clients with genuine budget constraints, he stays firm on one principle: “If the client is not willing to recognize that value, I prefer to pass up the opportunity and wait for a client who does.” 

Matias also emphasizes the importance of transparency. He takes the time to clearly explain the value of his services, including flexibility like unlimited revisions within scope: “My goal is to be fair to both myself and my clients, creating a relationship of trust and transparency.

Don’t be Afraid to Ask Questions

One of the most valuable lessons in the first year of freelancing is realizing you don’t have to figure everything out on your own. All three creatives found immense value in reaching out to their community for support. 

“Talking to other creatives was the most helpful,” adds Markilus. “Asking someone directly usually gave me better answers than any article or video could.” Initially, most of his connections were through people who were already in his circle. Gradually those connections led to new ones, and Markus further expanded his network by connecting with artists through Behance and Instagram. 

Don’t hesitate to reach out. Everyone starts somewhere, and most creatives are more than willing to help if you ask.

Monster Monday Number Eleven by Markilus

Clear Communication Builds Better Client Relationships

Effective communication is one of the most important skills for any freelancer. It builds strong relationships, sets expectations, and helps avoid misunderstandings. 

“It’s important to get really clear about what the client needs and make sure both sides understand the expectations,” advises Markus. “That clarity saves time and builds trust.”

When communication is strong, projects run more smoothly, ultimately leading to more successful outcomes and long-term collaborations. As Jasmijn puts it, “Making good work is important, but good communication with your client is a must.” 

Food illustrations for Bieze by Jasmijn Solange Evans

Stay Consistent, Even When It’s Quiet

When you're just starting out, it can feel like you're shouting into the void. But showing up consistently — whether that’s working on personal projects, sharing your work, or sending fold emails — is what keeps your career moving forward.. 

Even during slower periods, Markilus kept his momentum by focusing on his portfolio, reaching out to potential clients, and experimenting with new ideas. “Even when nothing seemed to happen, staying active helped me feel like I was still growing,” he explains.

Freelancing has its ebbs and flows, and staying patient and persistent during down times helps you build resilience and prepare for the busy seasons ahead.

GiveCard by Markilus

Embrace The Journey

When you're immersed in the ups and downs of freelancing, it’s easy to forget why you started in the first place. Freelancing is about learning, experimenting, and pursuing your craft. “Working hard and investing a lot of time into what you want and love is essential,” says Jasmijn. “I was always willing to work hard on a project and to discover and learn new skills and techniques.”

Taking time to reconnect with your love for the work and the very reason you chose this path can help you push through the challenging days. “Work never stops — you don’t simply close the door of your office at the end of the day,” says Jasmijn. “My work is a big part of my life, and I love it!”