Visual Identity System for FocalSkin 护肤科学品牌

We developed a new visual identity for FocalSkin, rooted in its name and philosophy of “focusing on the skin.” The circular brand symbol, designed with a central focal point in the brand’s signature color, emphasizes the idea of focus and is consistently extended across the packaging system. This creates a highly unified design language and a strong brand recognition.

FocalSkin features four product lines: AA ActiveAnti (anti-aging), BB BrightBalance (brightening), CC CorrectiveClear (repairing & clarifying), and DD DailyDefender (protection). To ensure precise recognition in the highly competitive retail environment—and to avoid critical identification elements being obscured on shelves—we incorporated distinct color blocks at the top of each package. This not only facilitates quick consumer recognition of the brand and product categories, but also clearly communicates functional benefits while further reinforcing the brand’s iconic identity.