Timeline:
January - August 2025
January - August 2025
Scope of Work:
Visual Branding, Illustrations, Graphic Design
Visual Branding, Illustrations, Graphic Design
Lagrove
Welcome to the nest of Jazz. Lagrove is a mancave tucked away in plain sight for lovers of refined music and camaraderie. A boiling point for car lovers, audiophiles, and potbellied politicians trading stories with beer foam clinging to their moustaches.
Lagrove is not just a brand—it’s a living portrait of Lagos: brash, carefree, timeless, and unapologetically alive.
Call it ethical or not; you can’t deny the culture.
*Tip: We curated a special Lagrove Playlist for your pleasure.
Typography:
At LaGrove, we don’t try to be—we simply are. Our typefaces carry the same vibe as our space: bold, rooted, and unapologetically full of character.
Roadstore leads as our headline voice. Its edgy, stylish and traditional feel recalls the raw charm of Lagos streets — the danfo bus stickers and that buka signboard. It’s imperfect but alive.
For body text, we turn to Paris2024. Iconic and refined, it balances curvy warmth with sharp edges, echoing LaGrove’s mix of groove and sophistication. Together, these typefaces embody our essence: local grit, global flair, and timeless style.
Colours:
As earlier established, LaGrove isn't a regular brand, therefore, there is a deviation from the obvious choice of native, earthy tones to bright, saturated colors (food for your eyes).
These colors are inspired by the lovely street carnivals seen in Africa, South East Asia and the Caribbean, to depict the ever-vibrant energy the brand carries.
These colors are inspired by the lovely street carnivals seen in Africa, South East Asia and the Caribbean, to depict the ever-vibrant energy the brand carries.
Graphic Elements:
From the spices and èrònjà that we posses, we have cooked some simple yet culturally rich illustrations to strengthen the LaGrove visual library. These elements further reinforce our visual communication, brand's tone in multiple cases - carefree yet meaningful.
Brand Expression:
Our exploration led us here.The curation of amazing visuals that will surely resonate with Lagrove target audience. We can't afford to not come off as playful, mature, nostalgic, deep and colourful. These elements will surely spark something in you.
